WhatsApp is introducing a new feature allowing its three billion global users to communicate using unique usernames instead of sharing personal phone numbers to enhance privacy and control.

Key Points

• Users can reserve unique usernames up to 35 characters long through the WhatsApp mobile app settings.
• The feature is rolling out globally over the coming months and will not be mandatory for account holders.
• Businesses and creators can link their WhatsApp usernames to existing Instagram or Facebook accounts via the Meta Accounts Centre.
• Optional numbered keys can be added to usernames to restrict incoming messages to only those who possess the specific code.
• Phone numbers remain a requirement for initial account registration, and no public directory of usernames will be created.

Why it Matters

This update represents a significant shift in how users interact on the platform by decoupling personal identity from phone numbers. While it offers improved privacy for group chats, critics note that Meta continues to collect extensive metadata, meaning the feature does not fully address broader concerns regarding the company's data practices.