Xreal has launched its new entry-level sub-brand, XBX, debuting the a01 AR glasses which feature a 1,600-nit MicroOLED display and will arrive in the U.S. this July for $299.

Key Points

• The a01 glasses feature dual-layer MicroOLED screens with 1,600-nit peak brightness and SDR-to-HDR conversion technology.
• Designed for portability, the device weighs approximately 62 grams and utilizes a lightweight nylon body without an integrated camera.
• The hardware includes an anti-shake algorithm to maintain image clarity while users are in motion, such as on public transportation.
• Users can customize the glasses with interchangeable front frames, including the option to 3D print personal accessories.
• The product is positioned as an entry-level "pocket cinema" for gamers and movie enthusiasts to connect with smartphones and handheld consoles.

Why it Matters

This launch signals a strategic shift toward making augmented reality hardware more accessible by lowering the price point for entry-level consumers. By stripping away non-essential features like cameras, Xreal is positioning its new sub-brand to compete directly for the mass-market mobile entertainment and gaming audience.