Apple CEO Tim Cook warned that rising global memory chip costs may force the company to increase prices on future iPhone, MacBook, and iPad models for consumers.
Key Points
- Apple faces unsustainable supply chain costs due to a global shortage of DRAM and NAND memory chips.
- Surging demand for memory from AI data center developers is significantly reducing supply for consumer electronics.
- Tim Cook described the current market volatility as a "hundred-year flood" with no immediate end in sight.
- Intel CEO Lip-Bu Tan projects that the semiconductor industry may not see relief from these supply constraints until 2028.
- Apple previously increased prices on 14-inch and 16-inch MacBook Pro models earlier this year by $200 each.